The cost of building awareness with radio is a fraction of other media options.

What medium scores highest ROI? It may be Radio

“What’s the best medium for delivering eye-popping return on investment? Strangely enough, it may be radio, at least in a study of 10 brands from last year.” Entire article

– AdAge

Why radio refuses to die

“… in an age of online streaming and digital media, radio not only endures but appears to be thriving, including among a surprising demographic: teens to mid-20-year-olds.” Entire article

– MSN Money

In a renaissance for radio, more listeners are tuning in

“Radio stations are receiving a surprisingly strong signal from audiences and the financial markets this year, even as they face intensifying competition from satellite and Web-based audio services including Sirius XM Satellite Radio XM and Pandora.” Entire article

-USA Today

 

Traditional radio still popular as streaming grows, study says

“Traditional AM/FM radio is still the most popular way for people to listen to music, news and talk, even as digital music offers more control and becomes easier to use on the go, according to a study by media agency MediaVest and Clear Channel Media & Entertainment, the nation’s biggest radio company.” Entire article

-LA Times

 

How to Use the Radio to Make Direct Mail More Effective

“Consumers may sometimes feel overwhelmed by what they frequently call “junk mail.” While direct mail only has a 3 percent response rate, radio, on the whole, reaches 94 percent of adults, according to Radio Advertising Tips, including some who have recently moved.” Entire article

-Houston Chronicle