Why advertise?
Advertising increases the likelihood that more consumers will know who you are when they are ready to buy. Consumers who buy from you almost always buy from a business that they knew about before their need occured. The trick is finding the right medium for your business and budget. We think we can help.
Why radio?
93% of America, ages 12 and older, tune in to radio every week. In fact, more Americans spend their day with radio, than any other media outside the home. Plus, radio is the most affordable mass-market media available. Compared to the cost of reaching a similar sized audience with the same frequency, radio advertising costs a fraction of other mass media.
How does radio stack up?
Ad campaigns don’t fail because someone chose the wrong media. Ad campaigns fail because someone chose the wrong message. “The only thing that works in advertising, is what you say, times how many times you say it”. We stand by this commonly used phrase. And radio used right, will grow your business.
Creative commercials
Done right, radio ads can be extremely powerful. However, all too often radio ads sound like, well, radio ads. Your message should connect with the consumer and always answer WHY – why would a consumer buy your product? Click here for examples of locally produced commercials that both entertain and persuade.
Our stations
VFX
Utah’s hottest music
KIX96
Today’s best country
Lite FM
Timeless favorites
JUAN FM
Spanish Mexican
Additional media
Cache Valley Daily
A community information website with local news, events and free classifieds
Cache Valley Insider
A community news and information email blast that is sent to over 20,000 email subscribers every Monday