How Advertising Works

The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” That feeling of uncertainty about advertising plagues many business people. They know they should advertise, but they don’t...

read more

Radio is as Strong as Ever

By Radio Ink  (article taken from here) In the latest Nielsen Audio Today Report, Managing Director Brad Kelly says AM/FM radio continues to reach more people each week than any other medium. 93% of the American population continues to tune into your radio stations...

read more

Survey Has Good News for AM and FM Radio Stations

By Glenn Halbrooks  (article found here) Many experts have labeled traditional AM and FM radio stations as outdated throwbacks with no future. But an Ipsos survey shows something dramatically different. It shows that 84% of those asked prefer listening to AM/FM radio...

read more