Why Advertise?

Why Advertise?

1 - Your market is changing! Due to circumstances beyond your control, you’ll lose 20-25% of your current customers due to no fault of your own. Changing demographics, increased competition, geographical moves, changes in income, marital status, new products, career...

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Best Media For Modern D2C Brands? Old-Fashioned Radio

Best Media For Modern D2C Brands? Old-Fashioned Radio

Written by by Sarah Mahoney (article taken from here) As more 21st century direct-to-consumer brands are looking for their next level of growth, some surprising research finds one of the most effective ways to boost sales and awareness is straight out of the 1950s:...

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12 Causes of Advertising Failure

12 Causes of Advertising Failure

Written by Roy H. Williams Marketing in Austin, Texas (article taken from here) 1) The desire for instant gratification. The ad which creates sufficient urgency to cause people to respond immediately is also the ad most likely to be forgotten immediately...

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How Advertising Works

How Advertising Works

The successful Philadelphia retailer John Wannamaker once said, “I know that half of my advertising is wasted. I just don’t know which half.” That feeling of uncertainty about advertising plagues many business people. They know they should advertise, but they don’t...

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Radio is as Strong as Ever

Radio is as Strong as Ever

By Radio Ink  (article taken from here) In the latest Nielsen Audio Today Report, Managing Director Brad Kelly says AM/FM radio continues to reach more people each week than any other medium. 93% of the American population continues to tune into your radio stations...

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Survey Has Good News for AM and FM Radio Stations

Survey Has Good News for AM and FM Radio Stations

By Glenn Halbrooks  (article found here) Many experts have labeled traditional AM and FM radio stations as outdated throwbacks with no future. But an Ipsos survey shows something dramatically different. It shows that 84% of those asked prefer listening to AM/FM radio...

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