The top half of the sales funnel is where traditional media, like radio, influences consumers before their need arises. It builds brand awareness and inspires an emotional connection with the consumer. The bottom half is where digital media can educate and confirm the consumers choice; capturing those that are in the later stages of the buying cycle and are ready to make a purchase.
Businesses that become preferred at the top half of the funnel have a much higher chance of being chosen at the bottom half of the funnel. Because of this, having both types of advertising in your sales funnel is absolutely critical. That’s why the Cache Valley Media Group offers solutions that can help you achieve an effective strategy from the moment they hear your name to the moment they walk through your door.
We offer a wide range of digital marketing services. Using advanced targeting tactics, we can display your ads across an expansive network of websites & apps and even send video ads through smart TV devices.