Should you advertise?

Over 1 BILLION dollars

That’s how much retail money is spent each year in Cache Valley.

So how do you get your share?

The Marketing & Sales Funnel

The marketing funnel illustrates the buying process. It shows how intrusive media (radio), and passive media (digital) each play an important role in your marketing. The most successful advertisers utilize both so you reach the consumer on both ends of the funnel.

BE KNOWN BEFORE YOU ARE NEEDED

Consumers who buy from you almost always buy from a business they knew about before their need occurred. Advertising increases the likelihood that more consumers will consider your business when they are ready to buy.

The importance of name recognition is clearly illustrated in this Audience Perception Study:

 

QUESTION:

If you use Google or some other search engine, would you be more likely to click on a business that you had never heard of at the top of the list, or the first business you recognized or were familiar with?

  • Business I’m familiar with 71.3% 71.3%
  • Both 24.6% 24.6%
  • Business at the top of the list 3.2% 3.2%
  • No response 1% 1%

Only 3% are ready to buy

At any given time (on average) about 3% of your target market is ready to buy immediately.

 “A funny thing happens when you don’t advertise – nothing.”

810 West 200 North

Logan, Utah 84321

(435)752-1390

webmaster@cvradio.com

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