Advertising is an investment in the growth and future of your business. Consumers who buy from you almost always buy from a business that they knew about before their need occurred. Advertising increases the likelihood that more consumers will know who you are when they are ready to buy.
One BILLION dollar$ is the estimated annual retail spending in Cache Valley!
So how do you get your fair share of one billion dollars in consumer spending? Being known before you are needed is one of the most powerful advantages your business can own. Research shows, for most business types, about 80% of consumers know of a good option at the time of need. Adversely, if you’re not a business that comes to mind, your odds of being considered for most categories is less than 1% for a consumer searching in directories or online.
Advertising has other important benefits: it helps defend your revenue from competitors. It encourages repeat business. And it can improve employee morale, which makes it easier to hire the best people.
So should you advertise? Absolutely.