Radio - America's #1 reach medium
What percentage of Americans are reached weekly by AM/FM radio?
Public perception: 64% of Americans are reached by radio each week
Reality: 93% of Americans are reached by radio each week
- Public Perception 64%
- Reality 93%
How much time is spent with AM/FM radio versus Pandora and Spotify?
Public perception: time spent with AM/FM radio is nearly the same as Pandora/Spotify
Reality: AM/FM’s share is 9X greater than Pandora and 17X greater than Spotify
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