Radio - America's #1 reach medium

What percentage of Americans are reached weekly by AM/FM radio?

Public perception: 64% of Americans are reached by radio each week

Reality: 93% of Americans are reached by radio each week

  • Public Perception 64% 64%
  • Reality 93% 93%

How much time is spent with AM/FM radio versus Pandora and Spotify?

Public perception: time spent with AM/FM radio is nearly the same as Pandora/Spotify

Reality: AM/FM’s share is 9X greater than Pandora and 17X greater than Spotify

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