Radio - America's #1 reach medium
What percentage of Americans are reached weekly by AM/FM radio?
Public perception: 64% of Americans are reached by radio each week
Reality: 93% of Americans are reached by radio each week
- Public Perception 64%
- Reality 93%
How much time is spent with AM/FM radio versus Pandora and Spotify?
Public perception: time spent with AM/FM radio is nearly the same as Pandora/Spotify
Reality: AM/FM’s share is 9X greater than Pandora and 17X greater than Spotify
- Time spent with AM/FM radio is 9X greater than Pandora, 17X greater than Spotify
- Time spent with Pandora/Spotify
4 principles of effective advertising:
Targeting
It’s more important to be a relevant advertiser to few people, than an irrelevant advertiser to everyone. Focus your efforts. “Everyone” does not need or want your product.
Messaging
Does your message connect with consumers? Focus your message on them, not you. Always answer WHY – why would a consumer buy your product?
Frequency
It’s imperative you choose a media that delivers affordable message frequency. Repetition is how we learn.
Reach
Reach is the total number of potential customers available in each media choice. The goal is to find the media that can reach the largest number of your potential customers.
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